In Lewis Carroll’s classic, Through the Looking Glass, the Red Queen neatly describes the situation many organizations face. “Now, here, you see, it takes all the running you can do, to keep in the same place,” the Queen tells Alice. “If you want to get somewhere else, you must run at least twice as fast as that!” It comes as no surprise that organizations today operate in a highly complex and dynamic environment in which the pace of change is faster than ever before. A range of factors, including new technology, globalization, and evolving customer behavior, is forcing organizations to run fast merely to keep up.
